The Uganda Tourism Board (UTB) officially launched an exclusive Uganda safari tour travel campaign entitled “Experience Uganda – First” in the Middle East countries at United Arab Emirates Dubai. This is the first time for Uganda to create and promote a Uganda safari travel package exclusively created for locals and residents of the Gulf Countries.

The offer was given to the Middle East countries under the Gulf Cooperation Council (GCC); a political and economic alliance that consists of six Middle Eastern countries; Saudi Arabia, Kuwait, the United Arab Emirates, Qatar, Bahrain, and Oman.

The “Experience Uganda – First” campaign, offers selected G.C.C. travel agencies unique Uganda tour travel holiday packages based on a number of themes.  These themes will come along with complimentary airport transfers for their clients on tours in Uganda. This amazing visit Uganda campaign was launched yesterday at an event held at the Hyatt Regency Hotel Dubai. It was attended by the Minister of Tourism, Wildlife and Antiquities in Uganda; Honorable Prof. Ephraim Kamuntu, and the Ugandan Ambassador to the United Arab Emirates (UAE) and International Renewable Energy Agency (IRENA), His Excellency Ambassador Zaake Wanume Kibedi and members of the Ugandan Government and The Parliament.

Significance of the campaign

“Experience Uganda – First” campaign is going to promote Uganda The Pearl of Africa” as a destination. Uganda is one of Africa’s premier Africa safari adventure destinations as well as the best nature holiday endpoint for travellers. Uganda welcomes all travellers on Long Uganda safaris and short Uganda safaris including families, groups, couples, business travellers and young adults, seeking the travel experiences that create memories for a lifetime.

The campaign launch was attended by more than 50 of the UAE’s leading travel agencies, Uganda Tourism Board officials, and a number of Uganda tour operator representatives. To kick off the launch, Ndere Troupe, a cultural dance Performance group from Uganda entertained the audience, showcasing the Uganda cultural safari attractions Uganda has to offer as part of their performance.

Famous as home to the highest concentration of primates and birds in Africa, Uganda is set to offer Middle East countries special promotional Uganda safari holiday packages that include Uganda guided safaris, River Nile boat cruise excursions that will be done during 1 Day Jinja tours or Jinja day tours and on boat cruise in Murchison Falls National Park during a Uganda wildlife safari tour. Popular packages to Murchison Falls Park include; a 2 Days Murchison Park Safari, a 3 Days Murchison Falls Uganda safari and a 4 Days Uganda wildlife tour.

Other Uganda tour holiday packages include; unique mountain gorilla trek safaris in Uganda, Uganda chimpanzee trekking safari encounters, Uganda bird watching safaris, and many more. Four and five-star accommodation packages are also included, providing personalized service and pampering.

Tourism, Wildlife and Antiquities Minister, Prof. Ephraim Kamuntu said, “We are excited to showcase the very best that Uganda has to offer as a holiday destination for meaningful and sustainable travel. It is hoped that through these marketing efforts, more nationals and residents of the Gulf Countries will come to visit Uganda, see first-hand the exceptional natural and human resources and talent that makes Uganda so special, especially as a holiday destination.”

On his part, the Ugandan Ambassador to the UAE and IRENA, His Excellency Ambassador Zaake Wanume Kibedi, witnessed that, “The Gulf Countries are a region of focus and commitment for Uganda going forward. In consequence, the Uganda Tourism Board established a representative office with is a General Sales Agent of airline and tourism representative; AVIAREPS based in Dubai to cover the whole G.C.C. region.

Marketing activities about destination Uganda kicked off in the region to make Uganda more accessible for travellers and travel agents starting with this campaign launch. This was all done to ensure that Uganda becomes a ‘bucket list’ holiday destination that doesn’t disappoint. The Experience Uganda – First! The campaign was created to address this concern, that’s why it is now believed that many travel and nature enthusiasts from the Middle East are yet to visit and experience the Pearl of Africa.

As part of its ongoing marketing activities in the region, the Uganda Tourism Board will also be launching an online training program for Middle East travel agents, in order for them to become experts in promoting Uganda to their clients, and a social media campaign under the hashtag #ExperienceUganda1st, whereby travellers are encouraged to visit the Pearl of Africa before their well-travelled social circle friends and acquaintances.

Are you a resident in Saudi Arabia, Kuwait, the United Arab Emirates, Qatar, Bahrain, and Oman? Be the first to Visit Uganda/ safari Uganda by choosing from one of the holiday packages that have been tailored to give you chance to enjoy Uganda gorilla trekking safaris to encounter Mountain Gorillas, exploit Uganda by booking with us a white water rafting trips down the River Nile; the world’s longest river, or book a Uganda safari trip to experience Uganda’s wildlife in any of its 10 National Parks in a comfortable and safe of 4×4 safari vehicle for hire Uganda, Uganda chimpanzee trekking safari tour encounters, coffee tours and many more.